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Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. "With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Existing production processes fall down when one has to create millions of unique experiences at speed and scale," said Vivek Sharma, CEO and Co-Founder of Movable Ink.
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Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Personalization has become the new strategic imperative. "Every company on the planet wants to put their customer at the center of what they do. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds. Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs.